Outbound Travel Mart (OTM) India is the largest outbound travel exhibition in South Asia, which acts as a platform for the inbound Europe, America, Asia, Middle East, and Africa travel and tourism market and the outbound India travel market of the fast-developing Indian travel industry.
It is an excellent platform to identify the latest partnerships, innovations, and solutions that will define the future of international travel.
By focusing on partnership and innovation, OTM is slowly but surely increasing the importance of India in the global travel sector.
History of OTM India: From Vision to Industry Benchmark
OTM was a B2B platform, purely focused, where international destinations could communicate directly with Indian travel experts based on the growing demand for international travel from India.
The OTM has now become an important area of business for travellers as well as for destination organisations from Europe; Asia, a number of areas in the Middle East and more.
OTM has earned its position as a benchmark in the industry with renowned destination marketing, networking and assisting with sustainable tourism growth.
OTM India 2025 Highlights: Where Indian Travel Buyers Meet the World
OTM India 2025 showcased the tremendous growth that has been witnessed in the travel sector.
Thousands of delegates from all sectors of travel assembled to do business and network; there were hundreds of exhibitors at this year’s show.
Key Highlights of OTM India 2025
- Widespread Participation: Brands and tourism boards from several continents under one roof.
- High-Value B2B Networking: Meetings in advance and on-site cooperation
- Destination Showcases: Country pavilions emphasising culture, experiences, and travel items.
- Future-Driven Focus: Experience travel, digital change, and sustainability.
Innovation, Experiences & Key Participants at OTM India 2025
The OTM India 2025 event featured multiple exhibitors from around the world to promote travel, aviation, government-sponsored tourism and luxury accommodations.
Each attendee was responsible for creating an environment for other attendees.
Radisson Collection Hotel & Spa, Riverfront Srinagar
The Radisson Collection Hotel & Spa, Riverfront Srinagar of Kashmir has set a new benchmark in hospitality by creating an incredibly beautiful destination, and is focused on providing perfect accommodations for wedding celebrations, wellness-inspired rooms, exceptional spas and engaging, carefully curated activities.
The hotel, located along the banks of the Jhelum River, has attracted the attention of high end tour companies exploring unique and innovative opportunities for emerging international markets illustrating how much the city of Srinagar has become a highly sought after destination for both domestic and international visitors with a focus on providing an experience rich luxury.
Gujarat Tourism
There are various types of visits available to tourists in Gujarat (e.g., adventure, leisure, culture, business) thereby providing a very diverse tourist offering.
Within Gujarat, there are many major tourist attractions highlighted, including: The Statue of Unity; Gir Lion Safari; Great Rann of Kutch.
The overall vision for tourism development in Gujarat includes both itinerary and ecotourism as an integral component of how tourist attractions are organised within the state.
Gujarat Tourism has demonstrated its preparedness to welcome international tourists visiting from around the world for leisure, cultural, and business travel purposes.
Bihar Tourism
Bihar Tourism showcased its spiritual and historical offerings at OTM India 2025.
The state promoted Buddhist pilgrimage destinations, heritage tourism, and river experiences, with a focus on Bodh Gaya and Nalanda.
The tourism board of the state gave utmost importance to international promotion and accessibility.
Bihar positioned itself as an ideal holiday destination for spiritual, intellectual, and cultural tourists seeking authentic and meaningful experiences.
Visit Qatar
Qatar really changed the perception of the country by bringing out the strong innovative culture, different experiences, and very quality ones.
At OTM India 2025, Qatar, which is famous for its excellent infrastructure, hospitality, and cultural attractions, talked about museums, shopping, events, tourism, and desert experiences.
Easy connections, visitor-friendly rules, and stopover tourism were still the main goals for Indian tourists.
Qatar’s participation helped to establish its image as a nearby travel destination that attracts families, luxury tourists, and leisure travellers through a perfect mix of tradition and modernity.
Italy (Italia)
Italy’s rich history, culture, crafts, and foods have enabled the country to promote itself to potential visitors as both a short-term and long-term tourist destination during their participation at the OTM India 2025 event held in Mumbai, India.
Furthermore, they highlighted how Italian cities, countryside, and coasts offer unique experiences for slower-paced and deeper forms of tourism through heritage travel, culinary experiences, wine tourism, or destination weddings (these four forms have been demonstrated to be very popular activities by Indian tourists).
The presence of Italy promoted the different types of tourism available at various times during the year in various locations across the country, and many Indian tourists continue to seek an alternative location for a romantic getaway filled with history, charm, and culture in one of Europe’s most travelled-to destinations for experiential travel.
Israel
Israel exhibited its unique blend of spiritual importance, rich history, and modern living at OTM India 2025.
Being a famous destination for its historical monuments, places of worship, Mediterranean beaches, and lively towns, Israel provided Indian tourists with multiple travel experiences.
The spotlight was on pilgrimage tourism, cultural exploration, and heritage tours with guides.
Through its participation, Israel highlighted the ease of access, safety, and customised travel plans, thereby bringing out the attractiveness of the destination for both pleasure and spiritual travellers.
This event was a further confirmation of Israel as a tourism destination where the old and the new coexist harmoniously.
European Tourism Association
The European Travel Association was a common platform for advertising Europe as one big holiday destination with many different facets.
The European Travel Association’s main goal at OTM India 2025 is to enhance requisite co-operation between Indian Tour operators and tourism destinations in Europe.
The main areas of discussion will be itineraries for multi-country visits; sustainable tourism; and how to make it easier for people to move between countries.
The Association was promoting responsible tourism through promotion of unknown destinations and travel during the off season.
They will continue working to maintain the commitment of Europe to the Indian Outbound Market and develop political tourist partnerships.
Ottila International
At OTM India 2025, Ottila International truly proved what it is capable of in terms of destination development, hospitality management, and tourism consulting.
Essentially, the company is involved in assisting hotels and tourism projects around the world in becoming better at what they do and doing it in a more efficient and effective manner.
Ottila International participated in discussions with investors, hoteliers, and tourism boards about opportunities for collaborating on joint ventures during this conference.
As a result of Ottila International’s participation this year, it demonstrated to all stakeholders the importance of utilizing professional hospitality services as well as forming strategic alliances within the global tourism industry that is very competitive today.
Therefore, Ottila International has established itself as a reliable partner to assist with sustainable development of the global tourism industry.
Air India
Air India displayed an overview of its upgraded global reach, including the changes it has made to improve customer satisfaction, cabin upgrades, and in-flight products at OTM India 2025.
As India’s main carrier, Air India’s efforts involved reaching out to the travel trade community to establish partnerships with them within the corporate, group and leisure sectors of international travel.
Air India has further developed its ability to connect with key international destinations, which will increase the indirect growth of Indian outbound tourists.
Air India will continue being a vital link between the Indian travel market and other parts of the world.
Philippines
The Philippines has made a great impression showcasing its islands and tropical scenery at OTM India 2025.
The Philippines is primarily considered a leisure travel destination for people looking to experience the country by participating in island hopping, cultural festivities and immersing themselves in the culture through the beautiful beaches, friendly locals and variety of marine life found across the islands.
The Philippines Tourist Board referred to India’s growing tourist interest in vacationing in the Philippines as driven partly by adventure tourism, family holidays and honeymoon holidays.
OTM India 2025 has been an opportunity to increase connectivity with the Philippines and to raise awareness of the Philippines as an attractive travel destination.
The Philippines has established itself as a land of active, nature-based routes offering adventure and leisure opportunities to global tourists looking for stunning, culturally rich and exciting vacation experiences.
Moscow
During OTM India 2025, Moscow displayed itself as a city rich in history and culture.
Through its museums, performing arts, cuisine, and famous architecture, it targeted cultural tourism as well as offering guided tours of the city.
Moscow worked with Indian travel companies on promoting group travel and organising travel itineraries to promote group travel to the destination.
By working together, the city expressed its harmony of contemporary urban living with its historic past, establishing itself as an attractive city to explore, experience, and enjoy city life and discover.
Morocco
Morocco displayed many attractions at OTM India 2025 using images showing large open spaces, scenic views, historical cities, and technical variances.
It also spoke about offering visitors sustainable tourism while creating an experience through the variety of tourism products available.
Weddings, boutique hotels and the chance to enjoy the local area while experiencing a unique cultural experience during one’s visit is the primary focus of the marketing efforts for Morocco as a tourist destination.
Most importantly, Morocco has established itself as a premier, one-of-a-kind tourist destination where every traveler can experience all that is offered.
Luxury travelers from India looking for adventure, and/or to explore the history of Morocco, will find unique and exciting things to do and see while visiting Morocco, which will make it a great destination to travel.
Sri Lanka
At OTM India 2025, Sri Lanka displayed its cultural heritage, natural attractions and wellness tourism through multiple mini presentations of each of the multiple product types available by Sri Lankan Tourism Board.
They also promoted convenience in travelling to Sri Lanka by air from all major cities in India and demonstrated that it is a great option for short-haul travel for family or for those looking for an immersive travel experience.
Furthermore, the Sri Lankan Tourism Board has formed partnerships with Indian travel agents to demonstrate the value for money of Sri Lanka as a destination for Indian travellers who travel abroad and have a wide range of tourism experiences to choose from, and that the travel to Sri Lanka is relatively close at hand.
Conclusion
With OTM India 2025 support, India’s reputation as one of the fastest increasing source markets across the globe has been strengthened with an outstanding forum for partners to create long term relationships created through exchanging of ideas, information & resources.
The travel partners were united together from around the globe by OTM 2025 which allowed travel authorities, airlines, hotels & travel solutions providers to build relationships creating substantial B2B opportunities and introducing emerging concepts in travel such as Digital Transformation, Sustainability & Experiential Travel.
OTM 2025 had strong global participation showcasing the increasing confidence in the Indian travel services market.